In today’s world, when people need an accountant, where do they go first? Google! If your firm isn’t showing up on that crucial first page, you’re practically invisible, no matter how amazing your services are. That’s why Search Engine Optimisation (SEO) isn’t just a good idea for accountants anymore – it’s essential. It’s how you get seen, attract website visitors, and turn them into loyal clients.
We’re an SEO company based in London, specialising in helping accountants and accounting firms like yours. Whether you’re a small, independent practitioner or a large firm, we’ll help you get noticed online and convert those searches into actual clients.
Why SEO is Essential for Accountants
Think about your habits, when you need a service, you Google it.
Well, your potential clients are doing the exact same thing. They’re typing in things like:
- “accountant near me”
- “tax advisor for small business”
- “chartered accountant in London”
If your accounting firm isn’t showing up in those searches, you’re losing clients to competitors who are investing in SEO
Here’s how SEO for accounting firms makes a difference:
- Increases your visibility on Google
- Brings in more qualified traffic
- Builds trust with potential clients
- Drives phone calls, inquiries, and bookings
- Delivers long-term return on investment without depending on sponsored advertising
What’s Included in Our SEO Services for Accountants
We offer a comprehensive SEO strategy that’s tailored specifically for accounting professionals. From local firms to national agencies, we help accountants show up where it matters most, on search engines.
1. Website & SEO Audit
We start by analysing your current website, SEO performance, and online presence. We look at:
- Website structure and technical SEO
- Content quality and keyword usage
- Competitor performance
- Opportunities for growth
This helps us build a custom plan for your accounting firm.
2. Strategic Keyword Research
The right keywords attract the right clients. We research high-intent, relevant terms your audience is already searching for, like:
- “accounting agency in London”
- “bookkeeping for startups”
- “self-employed tax returns accountant”
We then map these keywords across your site so you rank higher and get found by people looking for exactly what you offer.
3. On-Page and Off-Page SEO
We focus on both sides of SEO to build a strong foundation for your online presence.
On-Page SEO Includes:
- Make page titles, meta descriptions, and headers better.
- Fix how pages link to each other inside the site.
- Creating SEO-friendly service pages and blogs
- Making your site mobile-friendly and fast
Off-Page SEO Includes:
- Earning backlinks from reputable websites
- Listing your firm in top accounting and business directories
- Managing citations and local listings
- Building your domain authority and credibility
4. Local SEO & Google Business Profile Optimisation
Most accounting services are location-based, so local SEO is critical. We maximise your Google Business Profile to guarantee your company comes up in:
- Google Maps
- Local 3-pack results
- “Near me” searches
We also manage reviews, photos, service areas, and contact details to increase trust and conversions.
5. SEO Content Creation
Search engines love fresh, helpful content, and so do your clients. We’ll help you publish high-quality, optimised content like:
- Blog posts on tax tips or financial planning
- Service pages for each type of accounting you offer
- Location-based landing pages
It shows you know your stuff, which can boost your search ranking for specific topics over time.
6. Technical SEO Fixes
We clean up your website’s back-end to improve performance, user experience, and crawlability. Our tech SEO work includes:
- Speed optimisation
- Mobile responsiveness
- Fixing broken links and redirects
- Schema markup for rich results
- Securing your site (HTTPS)
7. Review & Reputation Management
We help you request and manage client reviews on Google and other platforms. Reviews build trust *and* boost your local search ranking.
8. Transparent Reporting & Ongoing Strategy
We provide monthly reports that show:
- Keyword rankings
- Website traffic
- Backlink growth
- Lead and conversion data
Also, we check on how things are going all the time and make changes as needed based on what seems to work.
What Makes Us Different?
There are plenty of SEO companies out there, but not all of them understand the accounting industry. Here’s why our clients choose us:
We specialise in SEO for accounting agencies
We understand the unique challenges accountants face, from seasonal demand to regulatory content.
We’re a London-based SEO agency
If you’re looking for a local partner who understands your market, we’re right here in your time zone.
You get access to a dedicated SEO consultant
Your SEO strategy is guided by an experienced consultant, not a junior or an automated platform.
We deliver full-service SEO
We take care of everything, from what you see on the page to what happens behind the scenes – content, links, and tech fixes, the whole shebang.
We focus on long-term results, not shortcuts
We stick to the good stuff, honest SEO tactics that Google likes, so you get genuine, lasting results.
Who We Work With
We partner with a range of accounting professionals, including:
- Independent accountants and tax advisors
- Bookkeeping firms
- Payroll services providers
- Chartered accounting agencies
- Corporate financial consultants
- Multi-location accounting companies
No matter if you’re focused on one local area or want to grow all over the country, we’ll make a SEO plan that fits what you want to do.
Results You Can Expect
- Higher rankings for competitive keywords
- A stronger presence in your local area
- Increased organic traffic to your website
- More phone calls, contact form submissions, and consultations
- Better ROI compared to paid advertising
Let’s Get Your Firm Ranking on Page One
Ready to get your accounting firm booming online and reel in clients like clockwork? That’s where we come in. Our SEO crew’s got a history of boosting finance folks and CPAs with a strong web game that pulls in actual new business.
Get your free SEO consultation scheduled today with a top-rated SEO agency in London. Let’s make your firm easier to find and impossible to ignore!